Reno is a small town, still. Sure - we've added a hundred thousand people (or more) the the area since I first moved here to attend UNR in 1988, but the small town mentality still lives on. With that, comes the rumor mill. Sometimes as humorous as the telephone game we play as kids. You know the one, where you whisper to the person next to you a sentence, and they do so to the person next to them, and so on. Before you know it, I saw mommy pay the milkman today becomes something entirely different.
Dispelling myths - yes, there are some printers going out of business in Reno. I'll leave it to them to make the announcements. We are not one of them. Some of you may have heard that we sold our 5 color SM52. That is, in fact, true. It will leave our premises the first week of March - 8 months sooner than planned. The intent was to trade it in towards the end of 2009. This is simply a better cash offer. What will replace it? Yes, the rumor mill...that is a secret we'll keep as long as we can. The truth is, we have been researching that answer since our trip to Germany a few years ago. There are many options - some simple - and some not so much so. But you know us - would we take the simple path? Watch these pages for more information in the coming months.
In the meantime - we're leaner and meaner. None of our capability goes away. Our overhead drops - and yes - our prices stay competitive without losing even a fraction of our outstanding quality or excellent service. Good news for you, our customers.
And what will the rumor mill report? I never know. Last I heard was all of our machines were leaving on a truck a couple of years ago - alas - trucks were there, and we were installing two more. We're here to serve you, today, tomorrow, and for many years to come. No need to waste worry here.
Hang in there Reno - and to my competitors that aren't going to make it - I feel for you. These times aren't easy. There are no simple answers. We can each only do our best to survive. Are you one of their outstanding employees? If so - you know where we are.
WW
Comments